My Advertising Portfolio Part 2 - agency work: November 2013

Office branding / Internal communication - Virgin Mobile

LAYOUT 1:

In Boardroom

In Boss' Cabin

In Canteen

At Work Station

LAYOUT 2:

relating to partying/alcohol

at water cooler

in smoking area

in elevator

Diwali Greeting Card for Tata AIA customers

AV for Tata AIA Life (brief - your anchor in life)

VO: Life… (Pause) is full of uncertainties

The film opens on a stark visual of an empty race track. The track is filled with hurdles. Cut to an aggressive, cheering crowd.

VO: You may have worked really hard

Cut to, a woman is being shouted at, by her boss in his cabin. She has her head held down in shame. The scene is shot from behind the glass door.

VO: You may have given it your best shot

A red buzzer goes off. We see one red cross blinking. In quick succession the other two crosses blink too, ala India’s Got Talent. Cut to, we see a dejected contestant standing on stage.

VO: You may have thrown away everything…. (Pause) for that ONE thing

We see a girl with her luggage at her lover’s doorstep. The door opens and she smiles anticipating. The boy looks at her blank, looks inside his house once….But just when we think he will let her in, the door slowly starts to shut.

VO: Yet… (Pause) you may fall…

A young athlete is shown falling, and rolling on the ground with the impact of speed.

VO: And when you do…

The athlete is bent on his knees, his hands on the ground and his head bowed down.

VO: You need someone who can tell you…it’s alright…

We see a middle-aged woman hear the door bell (we hear the sound, suddenly breaking the silence before the VO) As the door opens we see the same girl with her luggage simply walking. She walks past her mom…mother is looking at the luggage confused. She turns back hugs her mother’s tight.

VO: Someone who, you know will always be there

The woman who got fired is picking up things from her desk and putting them in a box. Then she picks up the photo frame of her and her husband. She looks at it for a while and smile crosses her face.

VO: That someone, who makes you feel secure…protected.

The young boy who fell lifts his head up and looks at the coach in the audience. The coach looks back at him reassuringly...

VO: No matter how tough the going.

The guy who just failed the audition takes off his cap and throws it on the floor when he sees his friends screaming from the audience. They are holding a placard that has the symbol of 3 ticks.

VO: Tata AIA Life…

The young runner gets up and starts running again confidently.

VO: Your Anchor. In a journey called life.

Radio Spots of Megapolis for Kumar Properties

SFX… phone ringing

(Sing-song)

Wife: Hello?

Husband: Listen, my jello…

….I am leaving from office right now.

Wife: That is so great, wow!

Husband: Bohot bhook hai lagi.

Khaana please rakhna ready.

Wife: Ok honey, anything for you.

I will do it, just give me two…

…By the way… how was your day?

Husband: Ghar aakar hi bataata hoon tumhay..

Wife: Achcha, maine khaana rakh diya table par.

SFX... doorbell rings… doors opens.

Husband: Aur main fauran aa gaya ghar par!!

MVO: Megapolis Mystic presents you the walk-to-work concept, offering a shorter and healthier route to work. Located amidst IT majors, our homes are more than just houses. Megapolis Mystic. See Life Differently.

(Sing-song)

Thief (whispering, surprised): Boss, sab gaadiyan hai kidhar?

Boss (whispering): Yeh kaisi aalishan jagah, gaadiyan na ho jidhar?!

Thief (whispering, dejected): Lagta hai aaj khaali haath jaana padega.

Boss (whispering): hmmmm, humein phir kabhi aana padega

Thief (whispering, alert): Boss, boss! Security guard… ab jaayein kahaan?

Boss: Main dekhta hoon. Tum chupchap khade raho yahaan.

Security guard: Good evening, sir. May I help you?

Boss (with authority): Ahem. Watchman..meri gaadi lao, will you?!

Security guard: Don’t worry sir. Aapke liye ek special gaadi aane hi waali hai.

Thief (almost wailing): Bossss! Lagta hai ab jaan jaane waali hai!!

SFX… police siren

MVO: Megapolis Mystic provides the security of a gated community, with 24 hour vigilance. With underground parking, intelligence surveillance system and intercom connectivity, our homes are more than just houses. Megapolis Mystic. See Life Differently.

(Sing-song)

Wife: Aakash, it’s getting late, chalo let’s go home.

Husband: Itni romantic jagah hai, come on, let’s roam.

Wife: Jaane ka mann toh nahi., but mummy must be on the lookout.

Agar dairr se gaye, toh she will shout.

Husband: Stop worrying about maa. Just chill and hang out.

….If maa says anything now….

Maa: AAAAKAAAASH…. Chalo, upar aa jao!

MVO: Megapolis Mystic is a perfect romantic getaway, without getting away. With landscaped gardens, meandering eco gardens, fountains and garden walkaway, our homes are more than just houses. Megapolis Mystic. See Life Differently.